- Own and execute Ohalo's go-to-market strategy in Brazil, expanding from MG/SP to other territories.
- Recruit and manage the Founders Farm program to sign pioneer grower partners.
- Drive and close anchor commercial partnerships with large growers and processors.
- Build and own the national commercial pipeline, forecasting, and revenue targets.
- Manage the regulatory pathway for variety registration with MAPA and SIPE.
- Lead the relationship with EMBRAPA Hortaliças and other institutional partners.
- Recruit, onboard, and manage the local commercial team as it scales.
- Establish local commercial operating rhythms and CRM discipline.
Business DevelopmentCRM