- Drive DTC and Trade ecommerce revenue, conversion rate, average order value, and customer lifetime value.
- Build and manage the ecommerce roadmap, prioritizing initiatives by revenue impact across multiple site audiences.
- Manage the promotion calendar and coordinate promotions with Product and Finance.
- Run A/B testing and experimentation, from setting hypotheses through rolling out successful results.
- Manage daily website operations, including product setup, tagging, imagery, product pages, and collections.
- Own merchandising across navigation, cross-sells, bundles, sets, and featured products.
- Manage site performance, on-site SEO, accessibility, and the customer journey.
- Lead agency work, site re-platforming, release QA, ecommerce apps, integrations, and vendor relationships.
- Maintain accurate site data, event tracking, analytics tags, and recurring performance reporting.
- Work with Product, Marketing, Operations, Supply Chain, and CX on launches, forecasting, inventory, and customer experience.
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