- Help achieve product marketing financial and strategic business objectives.
- Develop marketing plans, content, and campaigns with product managers to support growth and product launches.
- Develop product positioning, messaging, use cases, customer segmentation, and personas for go-to-market strategies.
- Write web content, articles, and case studies to support marketing objectives and visibility.
- Support digital marketing campaigns, web pages, advertising, social media, and event activities for campaigns and launches.
- Provide sales tools, training, and market expertise to sales, product management, and marketing teams.
- Develop, track, and report marketing KPIs based on objectives and key results.
- Use AI-powered tools for research, content development, and workflow improvement.
- Plan and coordinate live and tradeshow event activities as assigned.