- Responsible for creating and maintaining SDR dashboards and KPI reports (e.g., Activity Rates, Conversion Rates, Pipeline Contribution).
- Analyze outbound performance at team and individual levels and derive data-based recommendations.
- Identify bottlenecks in the SDR process and develop scalable solutions.
- Collaborate with the Senior Manager SDR to create and maintain playbooks, cadences, and outreach sequences, continuously optimizing them based on data.
- Ensure data quality in the CRM (HubSpot) for all SDR-relevant objects and activities, defining and enforcing data maintenance standards.
- Act as the central contact for all SDR-relevant tools (Cloudtalk, Lusha, HubSpot, Notion), managing rollout, training, and usage quality.
- Evaluate new technologies and AI tools for their value in the outbound process.
- Work closely with the AE team to continuously improve the SDR-to-AE handoff process.
- Coordinate with Marketing on campaign inputs and ICP signals for outbound efforts.
- Serve as a liaison between the SDR team and Revenue Operations for all process and system-related questions.
- Support onboarding of new SDRs through structured process documentation and tool training.
- Identify skill gaps in the team and collaborate with Sales Enablement to develop targeted measures.
SalesforceHubSpotNotion