- Support content roadmap including whitepapers, application notes, IP briefs, case studies, blog posts, and video scripts.
- Translate complex technical concepts into clear, differentiated messaging for technical and executive audiences.
- Plan and execute multi-channel marketing campaigns aligned to product launches and events.
- Manage email marketing, LinkedIn, industry publications, and sponsored placements.
- Manage relationships with industry analysts and technical press.
- Maintain Baya's brand voice and visual guidelines.
- Support executive thought leadership and speaking submissions.
- Produce and maintain sales collateral including pitch decks, IP licensing one-pagers, and competitive battlecards.
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