- Own in-person events strategy across the MSP industry: which events we attend, what our commercial plan is at each, and how we measure success.
- Execute at events personally: booth selling, stage presentations, executive dinners, hallway conversations, and after-hours relationship building.
- Build the pre-event and post-event system: targeted outreach before each conference, structured follow-up afterward, and pipeline tracking tied to specific events.
- Develop AEs into conference sellers. Bring them to events, coach them on-site, debrief afterward, and build their confidence at in-person pipeline generation.
- Experiment with new event formats and tactics: different booth approaches, dinner structures, partnership activations, and regional meetup strategies. Measure results and iterate.
- Build a personal network within the MSP communities that generates referral pipeline and warm introductions.
- Collaborate with the Event Manager on logistics and the Director of Revenue Enablement on training materials, but own the commercial playbook and on-site execution.
- Report on event ROI with real numbers: pipeline generated, meetings booked, deals influenced, cost per opportunity.
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