- Grow and segment the top of the funnel across newsletters, social, and organic channels.
- Build and manage email flows, segmentation, and dynamic content in the ESP.
- Execute a continuous pipeline of experiments across paywalls, offers, landing pages, and onboarding sequences.
- Stand up campaigns to capture traffic spikes during news cycles.
- Maintain daily reporting on conversion, churn, and campaign performance to drive decision-making.
Data AnalysisA/B testing