- Serve as primary owner of authentic8.com, prioritizing and shipping updates with internal and external partners.
- Manage the end-to-end content roadmap and editorial calendar aligned to buyer journeys.
- Orchestrate SME-driven content by briefing experts and editing drafts into high-quality assets.
- Lead and mentor a Marketing Specialist, ensuring consistent strategy across organic social channels.
- Optimize content and web pages for SEO, AEO (Answer Engine Optimization), and conversion performance.
- Scale content output by repurposing long-form assets into derivative content using AI workflows.
- Analyze and report on content contribution to pipeline, revenue, and conversion metrics.
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