- Partner with the CEO, Chief Growth Officer, and Chief Sales Officer to translate business priorities into marketing strategy.
- Drive demand generation and integrated marketing, define KPIs, and report results to the executive team.
- Establish a presence across agent-focused channels, including organic and paid social media, brokerage networks, and industry events.
- Build and manage content across editorial, video, and visual formats, including thought leadership, testimonials, social proof, and educational webinars.
- Refine corporate and product messaging for consistency across channels.
- Provide product collateral to Sales and Business Development teams.
- Experiment with growth marketing strategies and iterate based on results.
- Build a small growth marketing team using employees, contractors, and tools, and hire experienced marketers.
Project Management