Principal Integrated Marketer
New
H
HomewardReal estate
Remote (Anywhere in U.S.)Full-TimePrincipal
Salary$160K Base Salary
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Job Details
- Experience
- 7+ years experience in Marketing
- Required Skills
- Project Management
Requirements
- Have 7+ years of marketing experience.
- Bring experience driving integrated marketing plans across a range of channels.
- Have startup experience and a scrappy, self-starter mindset.
- Be willing and able to perform individual-contributor work and manage internal and external marketing resources.
- Meet high creative and editorial standards when managing content marketers and visual designers.
- Have excellent communication, organizational, and project management skills.
- Define, set, and report on full-funnel KPIs using a data-driven approach.
- Experience in real estate or financial products is a plus.
Responsibilities
- Partner with the CEO, Chief Growth Officer, and Chief Sales Officer to translate business priorities into marketing strategy.
- Drive demand generation and integrated marketing, define KPIs, and report results to the executive team.
- Establish a presence across agent-focused channels, including organic and paid social media, brokerage networks, and industry events.
- Build and manage content across editorial, video, and visual formats, including thought leadership, testimonials, social proof, and educational webinars.
- Refine corporate and product messaging for consistency across channels.
- Provide product collateral to Sales and Business Development teams.
- Experiment with growth marketing strategies and iterate based on results.
- Build a small growth marketing team using employees, contractors, and tools, and hire experienced marketers.
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