- Own commercial performance, revenue growth, strategic initiatives, and partnership outcomes across the DSP portfolio.
- Develop partnership strategies for enterprise, growth, and emerging DSP accounts, prioritizing by revenue potential and strategic value.
- Build senior-level DSP relationships and establish joint business plans to grow share of wallet and incremental advertiser demand.
- Lead commercial negotiations, strategic business reviews, and executive engagement with key partners.
- Identify growth opportunities through DSP spending trends, advertiser behavior, competitive dynamics, and marketplace performance.
- Develop demand diversification initiatives and relationships with emerging DSPs and buying platforms.
- Create strategies to expand demand across CTV, mobile app, display, video, and emerging advertising environments.
- Partner with Product, Engineering, Strategy, and DSP Operations to shape product priorities, partner adoption, technical performance, and commercial growth.
- Set commercial KPIs, revenue forecasts, growth plans, and pipeline visibility across the DSP portfolio.
- Lead, coach, and develop the DSP Partnerships team, establishing scalable processes and clear performance expectations.