- Lead external communications to increase thought leadership, brand awareness, visibility, and credibility across the life sciences industry.
- Own public relations activities, including press releases, thought leadership content, executive visibility programs, media activations, and agency partnerships.
- Lead executive communications, including keynote presentations, event messaging, thought leadership programs, and strategic communications for senior leadership.
- Partner with Product Marketing, Demand Generation, and Customer Success to amplify customer stories, product launches, industry insights, and company milestones.
- Plan and execute communications for mergers, acquisitions, divestitures, and other strategic business initiatives.
- Own and evolve the company’s brand strategy, visual identity, messaging framework, and governance.
- Develop and maintain brand standards, templates, tools, and resources.
- Manage the graphic designer and agency partners, providing creative direction and oversight of brand design and asset development.
- Own organic and paid social media strategies, editorial planning, content development, campaign execution, and performance reporting.
- Partner with Marketing to evolve paid advertising strategy and improve brand visibility, campaign performance, and audience reach.
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