- Define and execute the CRM product strategy and roadmap.
- Gather requirements from business stakeholders and translate them into clear product specifications.
- Manage the development and enhancement of Microsoft Dynamics capabilities and integrations.
- Prioritise features and initiatives based on business value and customer outcomes.
- Work closely with engineering, operations, sales, marketing and customer service teams.
- Analyse user behaviour and product performance to drive continuous improvement.
- Ensure CRM processes and data support regulatory and operational requirements.
- Manage relationships with third-party vendors and technology partners.