- Creating, monitoring, and reporting on advertising campaigns on platforms such as Google Ads, Microsoft Ads, Facebook and more
- Monitoring and managing advertising accounts: Regularly optimizing campaigns using both growth and efficiency industry best practices
- Creating and testing unique ideas to improve overall quality and success of campaigns
- Using data to determine when to pivot account strategic decisions and deliver actionable insights
- Staying on top of industry trends and adapting to new best practices
- Reporting on project performance and how it relates to our greater strategy (using Excel, Looker Studio, and Google Analytics)
Machine LearningGoogle AnalyticsMicrosoft Excel