- Develop and execute content strategies aligned with marketing objectives and the goals of individual business units.
- Build quarterly content roadmaps and full-funnel programs for audience segments and buyer-journey stages.
- Lead creation of thought leadership, case studies, blogs, website copy, email campaigns, social content, and sales enablement assets.
- Manage multi-brand editorial calendars, production workflows, approvals, publishing schedules, and content governance.
- Develop brand narratives, messaging frameworks, value propositions, and executive thought leadership programs.
- Plan and activate content across owned, earned, and paid channels, including social media, email, and content syndication.
- Collaborate with the SEO Manager on keyword strategies, topic clusters, search visibility, and content optimisation.
- Measure engagement, lead generation, attribution, and ROI; use analytics and testing to improve content performance.
- Partner with marketing, sales, customer success, business leaders, and subject matter experts on content initiatives.
- Manage content production tools and systems, and develop scalable editorial standards, playbooks, and asset libraries.
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