- Own end-to-end relationships with a portfolio of health and Medicare insurance clients and serve as their primary strategic advisor.
- Identify opportunities to scale client accounts, optimize performance, and expand client profiles to drive category revenue.
- Monitor revenue, Return on Ad Spend (ROAS), and media buying metrics to meet or exceed client targets and KPIs.
- Manage lead generation, calls, and clicks performance campaigns for the insurance sector.
- Use tools to evaluate campaign performance, build reports, and communicate actionable insights to internal teams and external stakeholders.
- Partner with media buying, affiliate, and data/analyst teams to align campaign strategies and streamline execution.