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đź“Ť United States

đź’¸ 85000.0 - 100000.0 USD per year

🔍 Cannabis

  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years managing paid media for marketing agencies or CPG/retail/ecommerce brands.
  • Experience with large-scale digital campaigns.
  • Proficient in Google Analytics, Google Ads, and Facebook Business Manager.
  • Understanding of SEM/PPC and digital media landscape.
  • Hands-on experience with A/B testing and tools like Optimizely.
  • Strong project management and communication skills.
  • Experience with landing page creation and audience segmentation.
  • Create and execute annual performance marketing strategy.
  • Define and measure KPIs aligned with eCommerce goals.
  • Collaborate on media campaigns across teams.
  • Manage digital prospecting and remarketing.
  • Implement A/B testing and optimize customer journeys.
  • Synthesize data for actionable insights.
  • Manage budgets to ensure strong ROI.
  • Report on campaign performance and optimization.
  • Maintain brand voice across all media.
  • Identify and test new marketing channels.

SQLData AnalysisGoogle AnalyticsSEODigital MarketingA/B testing

Posted 15 days ago
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Apply

đź“Ť United States

đź’¸ 85000.0 - 100000.0 USD per year

🔍 Cannabis

  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years of managing paid/performance media for marketing agencies or CPG/retail/ecommerce brands.
  • Proven experience with digital campaigns on platforms like Google and Meta.
  • Proficiency in Google Analytics, Google Ads, and Facebook Business Manager.
  • In-depth understanding of SEM/PPC, display, video, and native ad placements.
  • Experience with A/B testing and conversion rate optimization.
  • Ability to analyze metrics and create audience segmentation.
  • Create and execute performance marketing strategy with Sr. Brand Manager.
  • Define and measure KPIs aligned with eCommerce goals.
  • Collaborate with internal teams and external resources for media campaigns.
  • Manage digital prospecting and remarketing campaigns.
  • Implement A/B testing methodologies to improve conversion rates.
  • Synthesize data from various sources and deliver actionable insights.
  • Provide ongoing reporting to stakeholders regarding campaign results.
  • Ensure brand voice consistency and optimize traffic KPIs across channels.

SQLData AnalysisGoogle AnalyticsA/B testing

Posted 15 days ago
Apply