- Develop tailored recruitment plans for a portfolio of higher education partners, with goals for leads, applications, and enrollment.
- Generate student leads through campus events, information sessions, classroom talks, digital channels, and other outreach.
- Build relationships with faculty, advisors, student leaders, and campus partners who can refer students.
- Lead information sessions, campus visits, and classroom talks for students, families, and campus staff.
- Answer student questions, address barriers, and guide applicants through the application process to enrollment.
- Recruit, onboard, and support student and alumni ambassadors, and launch peer-to-peer and referral campaigns.
- Maintain the student pipeline in Slate and coordinate follow-up with Admissions.
- Track leads, applications, and enrollment; use funnel data to identify where students disengage and adjust priorities.
- Partner with Marketing to share campus insights and strengthen recruitment messaging.
- Test recruitment approaches, scale effective practices, and develop playbooks for other campuses.
Lead Generation