- Define and execute the growth strategy for apparel within the platform.
- Own category performance across supply, engagement, and revenue, and establish quarterly goals and operating rhythms.
- Maintain current knowledge of apparel sellers, creators, designers, brands, retailers, segments, trends, pricing, and resale economics.
- Build a pipeline of apparel sellers, shops, designers, influencers, brands, and creators; recruit and onboard flagship sellers.
- Develop seller strategies that balance credibility, storytelling, and commerce.
- Identify and coordinate apparel-specific moments, campaigns, and formats to drive engagement and conversion.
- Partner with Category Marketing on culturally authentic activations and iterate based on performance and feedback.
- Work with Account and Partnerships Managers to scale seller acquisition and support.
- Collaborate with Product and Engineering on features and tools, and share market insights to inform roadmap priorities.
- Document learnings and best practices, and support hiring and onboarding as the apparel category team grows.
Cross-functional collaboration