Apply📍 United States
💸 73900.0 - 166800.0 USD per year
🔍 Digital Marketing
- 1+ year professional work experience with various types of digital marketing, including but not limited to paid search, SEO, email, display, and paid social.
- 1+ year professional experience developing marketing attribution modeling, marketing mix modeling (MMM)
- Experience developing marketing optimization algorithms and conducting robust analyses on clickstream and campaign performance data.
- Proficiency in experimental design and causal inference.
- Experience building data visualization and report dashboards.
- Python or R, SQL
- Experience with enterprise reporting tools such as Tableau.
- Develop and refine marketing mix models (MMM) and multi-touch attribution models to measure marketing effectiveness across channels.
- Perform structured quantitative marketing analysis, interpreting and synthesizing data to generate actionable business recommendations as well as identify and evaluate audience segmentation strategies and targeting approaches.
- Define and track KPIs for marketing performance and budget efficiency.
PythonSQLData AnalysisTableauData visualizationDigital MarketingA/B testing
Posted 14 days ago
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