Data Scientist- Digital Marketing

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Requirements:

• 1+ year professional work experience with various types of digital marketing, including but not limited to paid search, SEO, email, display, and paid social.
• 1+ year professional experience developing marketing attribution modeling, marketing mix modeling (MMM)
• Experience developing marketing optimization algorithms and conducting robust analyses on clickstream and campaign performance data.
• Proficiency in experimental design and causal inference.
• Experience building data visualization and report dashboards.
• Python or R, SQL
• Experience with enterprise reporting tools such as Tableau.

Responsibilities:

• Develop and refine marketing mix models (MMM) and multi-touch attribution models to measure marketing effectiveness across channels.
• Perform structured quantitative marketing analysis, interpreting and synthesizing data to generate actionable business recommendations as well as identify and evaluate audience segmentation strategies and targeting approaches.
• Define and track KPIs for marketing performance and budget efficiency.