- Own the creation of marketing content including social media, blog posts, emails, one-pagers, website pages, and sales materials
- Translate product capabilities and field use cases into clear, grounded messaging
- Manage and maintain the content calendar to ensure consistent output
- Own SEO at the content level, including keyword research, on-page optimization, and ongoing content improvements
- Use tools like SEMrush, Google Analytics, GSC, or similar to inform content strategy
- Work directly with internal stakeholders to source ideas and develop content
- Build and deploy content within tools like HubSpot or similar platforms
- Create simple, effective visual assets using tools like Canva
- Support events and trade show content such as pre and post event follow up.
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