- Conducting detailed research on prospective clients
- Identifying and building targeted prospect lists using Apollo, LinkedIn Sales Navigator, and other prospecting tools
- Creating highly personalized outbound messages via LinkedIn and email
- Writing medium-to-high-level sales copy focused on personalization, clarity, and conversion
- Initiating and managing outbound conversations with potential clients
- Qualifying prospects based on predefined criteria before booking discovery meetings
- Booking and scheduling discovery meetings for the Sales Team
- Maintaining and updating CRM records in HubSpot
- Continuously testing and optimizing outreach messaging
- Tracking outreach KPIs and reporting on performance metrics
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