- Own and evolve packaging creative vision and design strategy across Frida’s portfolio.
- Translate brand strategy, consumer insights, product positioning, and business objectives into packaging concepts and design solutions.
- Lead packaging design from ideation and concept development through refinement, production, quality control, and final release.
- Establish scalable packaging design systems, principles, and standards.
- Lead creative development for product launches, line extensions, packaging refreshes, kits, and product-related brand experiences.
- Lead, develop, and provide creative direction, feedback, and coaching to packaging designers and art production talent.
- Partner with Brand Marketing, Product Development, Operations, Regulatory, Sales, and other teams on packaging solutions.
- Guide global packaging adaptations and maintain design consistency across countries, languages, formats, and regulatory requirements.
- Oversee production, including proofs, color and print quality, troubleshooting, and final approvals.
- Lead creative vision for in-store merchandising, including displays, end caps, and other retail touchpoints.