Design Director, Packaging

F
FridaConsumer packaged goods
This role is open to remote candidates across the U.S.; however, candidates based in the Miami area will be required to work in a hybrid capacity from our Miami HQ.Full-TimeDirector
Salary not disclosed
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Job Details

Experience
8+ years of progressive design experience
Required Skills
Adobe Creative SuiteAdobe IllustratorAdobe InDesignAdobe Photoshop

Requirements

  • Bachelor’s degree in Graphic Design, Communication Design, Packaging Design, or a related field preferred.
  • 8+ years of progressive design experience with significant experience in packaging and consumer-facing brands, preferably within consumer packaged goods.
  • Experience leading packaging creative across a broad product portfolio from concept development through production and launch.
  • A strong portfolio demonstrating packaging design, brand storytelling, design systems, and creative thinking.
  • Experience leading, developing, and providing creative direction to designers and production talent.
  • Deep understanding of packaging design and production, including print processes, substrates, color management, prepress, file preparation, proofs, and production release.
  • Expert proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign.
  • Strong understanding of typography, photography, illustration, composition, and color.
  • Experience developing scalable packaging systems and adapting creative across product lines, formats, markets, and retail environments.
  • Ability to connect creative decisions to brand strategy, consumer needs, commercial objectives, and executional realities.
  • Ability to give actionable feedback and present and defend design recommendations to senior and cross-functional stakeholders.
  • Ability to balance ambitious creative thinking with resourcefulness, speed, and disciplined execution.
  • Ability to work in a fast-paced environment with changing requirements and priorities.

Responsibilities

  • Own and evolve packaging creative vision and design strategy across Frida’s portfolio.
  • Translate brand strategy, consumer insights, product positioning, and business objectives into packaging concepts and design solutions.
  • Lead packaging design from ideation and concept development through refinement, production, quality control, and final release.
  • Establish scalable packaging design systems, principles, and standards.
  • Lead creative development for product launches, line extensions, packaging refreshes, kits, and product-related brand experiences.
  • Lead, develop, and provide creative direction, feedback, and coaching to packaging designers and art production talent.
  • Partner with Brand Marketing, Product Development, Operations, Regulatory, Sales, and other teams on packaging solutions.
  • Guide global packaging adaptations and maintain design consistency across countries, languages, formats, and regulatory requirements.
  • Oversee production, including proofs, color and print quality, troubleshooting, and final approvals.
  • Lead creative vision for in-store merchandising, including displays, end caps, and other retail touchpoints.
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