Carmichael Lynch create the unfair ideas that give their clients an unfair advantage. Sometimes they’re great big ideas that transform entire organizations. Sometimes they’re nimble little ideas that hijack a conversation. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, ideas like these may be commonplace, but today, in their clients’ ceaselessly competitive marketing environments, they’re uniquely, utterly and wonderfully unfair.