- Drive net-new enterprise pipeline through multi-channel programs including partner marketing, ABM, digital, field events, direct mail, and outbound.
- Build account-based programs using intent data and buying signals to prioritize accounts and engage buying committees.
- Partner with enterprise AMs, AEs, and BDRs on targeting, messaging, and pipeline reviews.
- Own the enterprise cross-sell and upsell motion to identify and penetrate new buying groups within existing accounts.
- Support federal and government-focused campaigns, including content syndication and event execution.
- Execute partner campaigns with select partners like AWS and Deloitte to generate measurable pipeline.
- Measure and iterate on programs based on pipeline performance, attribution, and data insights.
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