Growth Marketing Manager, Paid Social

View full description

Requirements:

• 3-5 years of Paid Social Media experience at a DTC ecommerce company managing and scaling campaigns (specifically hands-on experience managing Meta, Youtube, TikTok)
• Experience running experiments and utilizing data to make actionable decisions
• Direct experience with managing whitelisted ad programs and hands-on experience building partnership ads
• Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, creative specs) and growth marketing measurement methodologies (attribution, incrementality, lifetime value)
• Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations
• Excellent writing and communication skills
• Deep commitment to learning
• You approach tasks big and small with kindness, optimism, and dedication
• A natural self-starter who is always looking for ways to plug in
• Excels at time management and can skillfully re-prioritize at any moment
• Attention to detail and organization with a passion for proofreading and QA’ing work
• Efficiency-minded and one to speak up if there is a better, faster, easier way to do something
• Comfortable in the ambiguity and ever-revolving needs of a fast-growing startup environment
• Ability to execute day-to-day while delivering on a broader strategic vision

Responsibilities:

• Day-to-day management of paid social channels including campaign set up, trafficking creative, test and lift study creation, budget and pacing optimizations to maximize channel performance
• Set up, run, and analyze performance of managed channels on an ongoing basis to ensure optimal performance on KPI’s: CPA, CAC, LTV, etc
• Manage budget and pacing to monthly spend and volume targets, relocating spend as needed
• Collaborate with influencer marketing, brand marketing, and others across the organization to improve full omnichannel funnel efficiency and related campaigns
• Own all aspects of campaign setup, optimization, troubleshoots, daily reporting with a hyper focus on CAC efficiency and incrementality
• Partner with relevant stakeholders on audience management and ensure we’re reaching the right users
• Collaborate with Growth Creative Strategy on creative performance and readouts for internal brand/product teams to develop relevant marketing assets
• Stay abreast of trends and innovations across the paid media landscape and partner with the rest of the Performance team to refine our approach as needed