Product Marketing Manager - Security

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Requirements:

• Experience in a product marketing function for enterprise IT products (SaaS experience preferred).
• Passion for the cybersecurity industry and cybersecurity marketing.
• Strong inter-personal management skills.
• Proven analytical skills to assess opportunities and make ROI decisions.
• Appetite for delivering strong results and innovation.
• Growth mindset; willing to take risks and think big.
• Willingness to roll up sleeves and work hands-on.
• Exceptional verbal and written communication skills.
• Ability to thrive in a fast-paced, self-starter environment.
• Desire for diverse assignments and new approaches.

Responsibilities:

• Be responsible for go-to-market planning and execution for security and compliance products.
• Lead content dissemination and campaign development for product launches.
• Develop compelling messaging that emphasizes business value.
• Conceive and execute customer communications to upsell and cross-sell.
• Collaborate with demand generation teams and optimize marketing funnels.
• Plan events, webinars, and support paid and social media promotion.
• Create and publish content in line with marketing plans.
• Monitor the competitive landscape for product positioning.