Growth Marketing Lead

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Requirements:

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
• Minimum of 4-5 years of experience in SEO, preferably within the technology sector.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Experience with content management systems (CMS) such as WordPress or Drupal.
• Excellent analytical skills and the ability to interpret data and provide actionable insights.
• Strong communication and collaboration skills.
• Detail-oriented with a strong focus on quality and accuracy.

Responsibilities:

• Develop and implement comprehensive SEO strategies to improve search engine rankings and drive organic traffic.
• Conduct keyword research and analysis to identify opportunities for content optimization.
• Optimize on-page elements, including meta tags, headlines, URLs, and internal linking structures.
• Collaborate with editorial and others to ensure SEO best practices are incorporated into the editorial process.
• Monitor and analyze website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) to identify areas for improvement.
• Develop and execute link-building strategies to increase domain authority and referral traffic.
• Perform technical SEO audits and work with the development team to resolve issues.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Conduct competitive analysis to benchmark performance and identify opportunities for growth.
• Prepare and present regular reports on SEO performance, insights, and recommendations.
• Work closely with the marketing and editorial teams to align SEO efforts with broader campaigns and initiatives.