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Growth Marketing Lead

Posted 4 months agoViewed

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💎 Seniority level: Lead, Minimum of 4-5 years of experience in SEO

💸 Salary: 145000.0 - 180000.0 USD per year

🔍 Industry: Media and technology

🏢 Company: Insight Media Group LLC

⏳ Experience: Minimum of 4-5 years of experience in SEO

🪄 Skills: Google AnalyticsAlgorithmsContent managementAnalytical SkillsCollaborationSEO

Requirements:
  • Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
  • Minimum of 4-5 years of experience in SEO, preferably within the technology sector.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
  • Experience with content management systems (CMS) such as WordPress or Drupal.
  • Excellent analytical skills and the ability to interpret data and provide actionable insights.
  • Strong communication and collaboration skills.
  • Detail-oriented with a strong focus on quality and accuracy.
Responsibilities:
  • Develop and implement comprehensive SEO strategies to improve search engine rankings and drive organic traffic.
  • Conduct keyword research and analysis to identify opportunities for content optimization.
  • Optimize on-page elements, including meta tags, headlines, URLs, and internal linking structures.
  • Collaborate with editorial and others to ensure SEO best practices are incorporated into the editorial process.
  • Monitor and analyze website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) to identify areas for improvement.
  • Develop and execute link-building strategies to increase domain authority and referral traffic.
  • Perform technical SEO audits and work with the development team to resolve issues.
  • Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
  • Conduct competitive analysis to benchmark performance and identify opportunities for growth.
  • Prepare and present regular reports on SEO performance, insights, and recommendations.
  • Work closely with the marketing and editorial teams to align SEO efforts with broader campaigns and initiatives.
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