Associate Director, Growth Marketing
New
J
JobgetherB2B growth marketing
Based in the United States, distributed teams across time zonesFull-TimeDirector
Salary160,000 - 175,000 USD per year
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Job Details
- Experience
- 7–10+ years of experience in growth, demand generation, or performance marketing within B2B environments
- Required Skills
- Salesforce
Requirements
- Have 7–10+ years of experience in growth, demand generation, or performance marketing in B2B environments.
- Bring experience ideally in technology, SaaS, digital services, or consulting.
- Understand paid media and account-based marketing, particularly LinkedIn campaigns and targeted content syndication.
- Show ownership of pipeline and/or revenue targets and examples of advancing accounts through the sales funnel.
- Have experience connecting campaigns, CRM, content, partnerships, and sales through integrated programs.
- Have hands-on Salesforce and Pardot experience for CRM and marketing automation.
- Have experience with Dreamdata or comparable tools for planning, attribution, and revenue measurement.
- Demonstrate expertise in pipeline analytics, forecasting, and attribution, including measurement-model limitations.
- Have practical experience using AI in marketing workflows for research, targeting, personalization, creative variations, and outreach.
- Have experience collaborating across Sales, Growth, Partnerships, Brand, and Revenue Operations, and managing agencies or external contractors.
- Be able to align cross-functional teams, set priorities, and create execution plans in complex or ambiguous environments.
- Communicate and present complex ideas clearly in writing, presentations, and live discussions.
Responsibilities
- Design and implement an integrated growth marketing strategy connecting marketing, sales, CRM, data, business development, and AI.
- Translate the Americas growth plan into programs targeting ideal customer profiles across priority industry verticals.
- Develop and execute account-based marketing strategies using email, content, partnerships, events, and personalized outreach.
- Collaborate with Sales and Client teams to align priorities, share insights, and improve opportunity progression.
- Build relationships with prospective clients and partners to develop qualified opportunities and new business.
- Develop cost-effective demand generation programs, including thought leadership, targeted campaigns, marketing automation, and partner-led initiatives.
- Use Salesforce, Pardot, Dreamdata, and related tools to monitor campaign performance and optimize marketing investment.
- Analyze pipeline performance, attribution, and conversion data to identify effective channels and adjust growth strategies.
- Apply AI, intent signals, and research tools to improve account targeting, personalization, creative development, and outreach efficiency.
- Coordinate with internal teams, agencies, and contractors to deliver a coherent go-to-market approach.
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