Senior Product Manager – Virality, Referrals & KOL

New

JobgetherFinancial technology

Workplace type: Remote; based in CanadaFull-TimeSenior

Salary not disclosed

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Job Details

Have proven experience as a Senior Product Manager or in a comparable product leadership role.
Show a track record of building and scaling successful growth-oriented products or features.
Demonstrate product or customer experiences that achieved significant organic adoption beyond their initial audience.
Show repeated success exceeding acquisition targets through referrals, product-led virality, or creator- and influencer-led growth.
Provide measurable growth results, including baselines, targets, timelines, conversion metrics, and sustainability.
Bring strong understanding of sharing behavior, customer psychology, referral incentives, and creator and KOL motivations.
Use SQL and product analytics tools to investigate customer behavior independently.
Have experience with tracking instrumentation, funnel and cohort analyses, acquisition models, and growth forecasts.
Understand experiment design, performance measurement, and statistical uncertainty.
Demonstrate commercial judgment across acquisition costs, payback, retention, revenue, incentives, partner costs, and fraud-related expenses.
Distinguish attributed conversions from incremental customer growth.
Have experience using AI tools and building working prototypes.
Self-service creator or affiliate platforms, revenue sharing, partner payment systems, and consumer fintech or financial services experience are advantageous.

Own the product strategy and roadmap for viral growth, referrals, creator-led acquisition, and KOL initiatives.
Design, launch, and scale referral and sharing experiences with sustainable incentive structures.
Build and optimize the journey from audience engagement and referrals to product engagement and first transactions.
Own the Consumer product roadmap for the KOL Platform and deliver creator, affiliate, and partner tools.
Manage acquisition costs, gross-margin payback, incentives, partner commissions, operational expenses, and fraud-related costs.
Evaluate acquisition performance using retention, customer lifetime value, and revenue contribution.
Design and execute experiments to validate growth hypotheses and measure incremental customer acquisition.
Validate tracking instrumentation, define performance metrics and guardrails, and establish measurement frameworks.
Collaborate with product, engineering, design, data, lifecycle marketing, and commercial teams.

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