Senior Web Strategy & Experience Specialist

New

ZuoraB2B SaaS

This is a remote position based in India.Full-TimeSenior

Salary not disclosed

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Job Details

Experience: 6-8 years in a digital or web role, including 3+ years owning a corporate website or digital product
Required Skills: WordPressA/B testing

Have 6-8 years of experience in a digital or web role.
Have 3+ years owning a corporate website or digital product.
Bring fluency with GA4, Amplitude, Looker Studio and Demandbase.
Have led a website redesign, platform migration or comparable large-scale initiative end to end.
Have experience prioritizing and directing web development teams and translating business goals into technical plans.
Demonstrate conversion optimization and A/B testing experience, with examples of measurable lifts.
Have working knowledge of technical SEO, including indexing, crawlability, structured data and Core Web Vitals.
Have experience designing or running personalization based on behavioral and account data.
Have experience working with senior stakeholders across Marketing, Product and Sales.
Have expertise with WordPress, including templates, components and publishing workflows.
Bring strong analytical, communication and prioritization skills.
HTML, CSS, JavaScript, GTM, Optimizely or Amplitude Experiment, AEO/GEO, multi-language and multi-region site experience, and familiarity with GDPR, CCPA and consent management are listed as nice-to-haves.

Own the strategic website roadmap and prioritize work by business impact and pipeline contribution.
Run the intake, prioritization and launch process for web requests across the company.
Translate business goals into briefs and execution plans for Design and Development.
Define website KPIs and run A/B testing and optimization using behavioral data and session analysis.
Direct personalization using behavioral and account-level data, including audience rules, content variants and success metrics.
Own technical SEO implementation, including crawlability, indexing, site architecture, structured data, redirects and Core Web Vitals.
Work with Analytics to maintain accurate tracking and build dashboards in GA4, Amplitude and Looker Studio.
Guide the web development team’s WordPress priorities, templates, reusable components and publishing governance.
Set direction for multi-language support, international SEO and region-specific experiences.
Coordinate with Brand and Design on website positioning and visual identity, and ensure security, privacy and compliance standards are met.

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