Freelance B2B Marketing & Content Writer (JP-EN Bilingual)

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H
Hire DigitalB2B technology marketing
Remote; Workable locations: Tokyo, Japan. Yokohama, Japan. Osaka, Japan. Nagoya, Japan. Fukuoka, JapanContract
Salary not disclosed
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Job Details

Languages
Native-level Japanese writing and editing skills; business-level English communication skills
Required Skills
SEODigital MarketingEnglish communication

Requirements

  • Have native-level Japanese writing and editing skills, with strong attention to tone, clarity, and accuracy.
  • Have business-level English communication skills for collaboration with international stakeholders.
  • Have experience in B2B content writing, copywriting, or digital marketing.
  • Have experience creating content for technology, SaaS, enterprise IT, industrial technology, or a related sector.
  • Be able to translate complex products or technical topics into clear, engaging content for business audiences.
  • Have experience developing or advising on content and marketing strategies for the Japanese market.
  • Be familiar with SEO and content optimization.
  • Be able to work independently, manage deadlines, and collaborate with multiple stakeholders.
  • Provide a portfolio of personally created Japanese writing samples, preferably including B2B technology articles, website copy, landing pages, or white papers.
  • Preferred: experience writing for cybersecurity, operational technology, or industrial security companies.
  • Preferred: experience supporting demand generation, lead-generation campaigns, or conversion-focused content.
  • Preferred: familiarity with AI search or answer engine optimization (AEO).

Responsibilities

  • Review existing Japanese website content and marketing materials for messaging, clarity, and audience relevance.
  • Recommend content and digital marketing improvements to support engagement and lead generation in Japan.
  • Write, edit, and localize Japanese content across website pages, articles, landing pages, and campaign materials.
  • Adapt global content for Japanese business audiences and ensure the messaging reads naturally and is culturally relevant.
  • Research Japanese market trends, customer needs, and relevant search topics to inform content recommendations.
  • Apply SEO principles when developing and optimizing Japanese content.
  • Coordinate reviews and approved materials with the client’s marketing, content, and web teams.
  • Share insights and recommendations to support ongoing performance improvement.
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