Senior Business Analyst — Digital Marketing

New

JobgetherAgribusiness

Based in BrazilFull-TimeSenior

Salary not disclosed

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Job Details

At least 6 years of experience in IT business analysis, with substantial hands-on experience in digital marketing environments.
Strong understanding of digital marketing strategies and customer funnels, particularly acquisition, activation, and retention.
Ability to interpret marketing metrics, identify performance opportunities, and recommend initiatives.
Experience defining objectives and measuring outcomes through OKRs or similar frameworks in digital marketing contexts.
Hands-on experience with Google Analytics 4 and at least one of Salesforce Marketing Cloud, Salesforce CRM, or web CMS platforms.
Background in software development and understanding of how business requirements are translated into code and delivered by engineering teams.
Strong Agile delivery experience, including backlog refinement, sprint planning, standups, and retrospectives.
Ability to produce clear, structured documentation, including user stories, data mappings, process flows, and business rules.
Fluent written and spoken English, with the ability to communicate confidently in English during daily stakeholder interactions.
Technical knowledge of Drupal, cloud platforms, Salesforce Marketing Cloud, or ETF integrations is a nice to have.
Experience with North American digital marketing strategies or Routes to Market operating models is a nice to have.
Background in agribusiness, consumer packaged goods, or agricultural technology is a nice to have.

Support the North American Seeds Routes to Market digital ecosystem, including marketing portals, CMS-powered websites, CRM platforms, and analytics solutions.
Translate marketing objectives into technical requirements and actionable solutions for engineering teams.
Use data to challenge assumptions and propose opportunities to improve acquisition, activation, and retention.
Define business objectives, establish measurable outcomes, and track progress through OKRs or comparable frameworks.
Analyze marketing performance metrics and use insights to inform recommendations, priorities, and product decisions.
Gather and document requirements through user stories, data mappings, process flows, and business rules.
Facilitate backlog refinement, sprint planning, daily standups, and retrospectives.
Collaborate with stakeholders and cross-functional teams to align requirements, solutions, and delivery with business goals.
Contribute to integration testing and quality assurance activities where required.

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