Senior Business Analyst — Digital Marketing

CI&TDigital marketing

Listing location: Brazil; Workplace type: RemoteFull-TimeSenior

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Have 6+ years of experience in IT business analysis.
Bring strong hands-on experience in digital marketing environments.
Understand marketing funnels, including acquisition, activation, and retention.
Know how to interpret and act on marketing metrics and propose ideas.
Have experience defining objectives and tracking results through OKRs or similar frameworks in digital marketing contexts.
Have hands-on experience with Google Analytics 4 and at least one of SFMC, SFDC, or web CMS.
Have a software development background and understand how requirements are translated into code.
Demonstrate agile skills, including backlog grooming, sprint planning, standups, and retrospectives.
Be able to produce clear documentation, including user stories, data mapping, process flows, and business rules.
Be fluent in written and spoken English; stakeholder interactions are in English daily.
Be comfortable navigating senior stakeholders and developing concrete proposals.

Translate business vision into technical requirements and actionable specifications.
Bring a digital marketing perspective to business discussions and challenge assumptions with data.
Propose ideas around acquisition, activation, and retention.
Define clear objectives and track results through OKRs or similar frameworks.
Work across Google Analytics 4, Salesforce Marketing Cloud, Salesforce CRM, and web CMS platforms.
Create user stories, data mapping, process flows, and business rules.
Participate in backlog grooming, sprint planning, standups, and retrospectives.
Navigate senior stakeholders by structuring input and returning with concrete proposals.

View Full Description & ApplyYou'll be redirected to the employer's site