Analytics & Insights Manager, Influencer Marketing
New
C
CollectivelyInfluencer marketing
Location: New York, NY (remote)Full-TimeManager
Salary75,000 - 86,000 USD per year
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Job Details
- Experience
- 3 to 5 years of relevant work experience in agencies or in-house marketing roles
- Required Skills
- Data AnalysisMicrosoft ExcelGoogle Sheets
Requirements
- Have 3 to 5 years of relevant work experience in an agency or in-house marketing role.
- Bring a strong strategic and analytical background.
- Have a strong understanding of social media and current organic and paid social marketing KPIs and processes.
- Demonstrate strong written communication and effective communication across cross-functional teams.
- Learn and use new software quickly.
- Turn complex information into compelling stories, including visualizations.
- Analyze data and derive insights from multiple complex datasets.
- Have advanced Google Sheets or Excel skills.
- Media buying or performance marketing experience is a plus.
Responsibilities
- Clean and analyze data for client reporting deliverables.
- Customize and maintain dashboards and reporting tools for program-specific KPIs, including regular data QA.
- Conduct quantitative and qualitative research to answer client questions.
- Prepare slides, analytical reports, and visualizations to communicate insights.
- Participate in client-facing campaign performance conversations with cross-functional colleagues.
- Provide benchmarks, trends, and insights from reporting tools.
- Work with account management colleagues to develop paid social strategies and targets.
- Set up, execute, and optimize paid social campaigns across platforms, coordinating influencer participation.
- Support new methodologies, cross-functional processes, metrics, and thought leadership.
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