Shopper Marketing Manager

New

Everyday DoseFood and beverage CPG

The position is fully remote and open to candidates based in the U.S.Full-TimeManager

SalaryThe typical salary range for this position is: $110,000 - $130,000. This role is also eligible for a 10% bonus.

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Job Details

Experience: 5–8 years of shopper marketing or retail marketing experience within a CPG brand or shopper marketing agency.
Required Skills: Microsoft ExcelGoogle Workspace

Have 5–8 years of shopper marketing or retail marketing experience within a CPG brand or shopper marketing agency.
Have hands-on experience in conventional grocery, including major accounts such as Kroger or similar retailers and regional grocery accounts such as Publix or comparable banners.
Bring food and beverage CPG experience, ideally within a mid-sized or high-growth consumer brand.
Have experience building shopper marketing plans and owning budgets across multiple programs and retailer accounts.
Have working knowledge of retail media and offer platforms, such as Kroger 84.51 or similar networks.
Be comfortable working with SPINS or similar retail data and translating performance into business recommendations.
Be familiar with retailer portals, brand page and content tools, and influencer or creator programs.
Have analytical skills to evaluate promotional effectiveness and make budget allocation decisions.
Be proficient in Google Workspace and Excel.
Have a bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
Be comfortable with approximately 10% travel for store visits, trade shows, and team gatherings.

Develop shopper marketing strategies, annual plans, and budgets for each grocery account.
Build promotional and in-store calendars with Sales and Finance.
Create shopper marketing toolkits and activation plans for new product launches.
Brief and manage retail media across platforms such as Kroger 84.51 and other retailer media networks.
Manage retailer brand pages, product page copy, and supporting content in line with brand guidelines.
Lead creator programs for retail accounts, including briefing, creator selection, content development, and performance measurement.
Set demo priorities with Field Marketing and manage programs such as Catalina and Inmar.
Track shopper marketing spend and accruals with Finance and allocate investment.
Analyze promotional and program results, including SPINS data, and recommend future investments and activations.
Keep account managers informed about upcoming programs and share performance results and learnings in retailer line reviews.

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