Shopper Marketing Manager

New

Everyday DoseFood and beverage CPG

Fully remote and open to candidates based in the U.S.Full-TimeManager

SalaryThe typical salary range for this position is: $110,000 - $130,000. This role is also eligible for a 10% bonus.

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Job Details

Experience: 5–8 years of shopper marketing or retail marketing experience within a CPG brand or shopper marketing agency.
Required Skills: Microsoft ExcelGoogle Workspace

Have 5–8 years of shopper marketing or retail marketing experience within a CPG brand or shopper marketing agency.
Bring hands-on experience with conventional grocery accounts, such as Kroger or similar retailers, and regional grocery accounts, such as Publix or comparable banners.
Have food and beverage CPG experience, ideally with a mid-sized or high-growth consumer brand.
Have experience building shopper marketing plans and owning budgets across multiple programs and retailer accounts.
Have working knowledge of retail media and offer platforms, such as Kroger 84.51 or similar networks.
Be comfortable working with SPINS or similar retail data and translating performance into business recommendations.
Be familiar with retailer portals, brand page and content tools, and influencer or creator programs.
Bring strong analytical skills to evaluate promotional effectiveness and inform budget allocation.
Demonstrate strategic thinking that connects shopper programs to account and brand objectives.
Have strong design judgment for shopper marketing materials and retailer content.
Be organized and able to manage multiple retailers, programs, deadlines, budgets, and stakeholders.
Be proficient in Google Workspace and Excel.
Have a bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
Be available for approximately 10% travel for store visits, trade shows, and team gatherings.

Develop shopper marketing strategies, annual plans, and budgets for each grocery account, including the marketing section of joint business plans.
Build promotional and in-store calendars with Sales and Finance, covering digital coupons, aisle offers, signage, displays, and account-specific programs.
Create shopper marketing toolkits and activation plans for new product launches across grocery accounts.
Lead retail media programs across platforms such as Kroger 84.51 and other retailer media networks.
Manage retailer brand pages, product page copy, and supporting content in line with brand guidelines.
Lead influencer and creator programs for retail accounts, including briefing, selection, content development, and performance measurement.
Set demo priorities with Field Marketing and manage programs such as Catalina and Inmar across regional retailers.
Track shopper marketing spend and accruals with Finance and allocate investment across programs.
Analyze promotional and program results, including SPINS data, and recommend future investments and activations.
Partner with Sales, Field Marketing, Brand, Finance, and agencies to execute programs and share results with account teams.

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