Senior Web Content Writer
New
J
JobgetherInsurance content
Work remotely from anywhere in Canada or from an office in the Durham RegionFull-TimeSenior
Salary75,000 - 100,000 CAD per year
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Job Details
- Experience
- At least 5 years of professional experience writing and editing website content.
- Required Skills
- SEOEditingResearch
Requirements
- At least 5 years of professional experience writing and editing website content.
- A strong portfolio demonstrating original, engaging, informative, audience-focused digital content.
- Research and critical-thinking skills, including assessing source credibility, verifying facts, and synthesizing complex information.
- Ability to translate technical or complicated subjects into clear language without losing accuracy or important details.
- Understanding of SEO principles and ability to align content with search intent and support organic growth.
- Strong editorial judgment, storytelling ability, and attention to detail.
- Organizational and time-management skills to manage a busy publishing schedule and competing priorities.
- Communication and collaboration skills, including working with subject matter experts and incorporating feedback from different teams.
- Previous insurance industry experience is an asset but is not required.
Responsibilities
- Create website articles, insurance product pages, cost guides, and frequently asked questions.
- Explain insurance concepts and coverage options in clear, accessible language.
- Develop content that supports lead generation and encourages visitors to request quotes or connect with brokers.
- Produce new content at volume while maintaining editorial standards, accuracy, consistency, and audience relevance.
- Review, update, and optimize existing website content for accuracy and organic search performance.
- Research topics, evaluate sources, verify information, and incorporate insights from brokers, subject matter experts, industry partners, and clients.
- Interview internal and external experts to develop informative content addressing consumer questions.
- Collaborate with the SEO team on content opportunities, search intent, page structure, internal linking, and organic visibility.
- Manage a publishing schedule, balance assignments, incorporate feedback, and coordinate with cross-functional teams.
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