Media Buyer

New

JobgetherE-commerce marketing

IndiaFull-TimeSenior

Salary not disclosed

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Job Details

Languages: Fluency in written and spoken English.
Experience: At least 6 years of experience in paid media, performance marketing, growth marketing, or a related field.

Have at least 6 years of experience in paid media, performance marketing, growth marketing, or a related field.
Bring significant experience managing e-commerce clients.
Have strong hands-on experience managing campaigns across Meta, Google, and TikTok.
Have experience managing substantial advertising budgets.
Demonstrate a track record of developing and executing paid media strategies that deliver measurable business growth.
Understand e-commerce performance metrics, customer acquisition economics, conversion rates, and funnel optimization.
Have experience with creative testing, offer experimentation, landing page optimization, and customer journey improvements.
Have experience collaborating with Creative, Analytics, Growth, and other cross-functional teams.
Demonstrate client-facing communication and presentation skills, including presenting strategic recommendations to senior stakeholders.
Bring analytical, problem-solving, and decision-making abilities and a commercially driven focus on profitable growth, customer economics, conversion, and retention.
Be able to work independently, manage ambiguity, and proactively identify opportunities.
Be fluent in written and spoken English.
Be familiar with data, marketing technology, and AI tools for operational efficiency and strategic decision-making.
Additional experience with advertising platforms such as Snapchat and X is an advantage.

Develop and oversee paid media strategies across Meta, Google, TikTok, Snapchat, X, and other relevant advertising platforms.
Determine budget allocation, campaign structures, audience targeting, and creative priorities to support profitable growth.
Monitor account performance with Media Analysts, identify trends, diagnose issues, and implement optimization strategies.
Analyze performance fluctuations and decide when to scale campaigns, test, reduce investment, or address broader business challenges.
Evaluate the customer journey and identify opportunities to improve landing pages, conversion rates, pricing, offers, checkout, retention, and post-purchase performance.
Develop testing roadmaps for audiences, creative concepts, messaging, offers, and campaign structures; measure results and refine strategies.
Collaborate with Creative Strategists to develop performance-driven briefs and turn customer and media insights into recommendations.
Lead client discussions, present performance insights, explain advertising decisions, and make strategic recommendations.
Identify growth opportunities through new channels, audiences, creative strategies, offers, and funnel improvements.

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