Google Ads Media Buyer / Growth Strategist
S
Sweat Pants AgencyDTC eCommerce
We are remote and we hire worldwide., US Eastern business hours for client callsFull-Time
Salary not disclosed
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Job Details
- Languages
- English at a native or near native level
Requirements
- Have hands-on Google Ads experience managing meaningful spend for DTC and eCommerce accounts.
- Be able to discuss results including CPA, ROAS, and revenue, and explain what changes drove them.
- Have specific experience with Shopping and Performance Max, not only Search.
- Be fluent across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM.
- Use Claude or an equivalent AI tool as a working tool.
- Be able to build and ship a landing page using AI tools.
- Communicate ideas in English at a native or near-native level.
- Be able to explain and defend recommendations in client conversations.
- Be able to work US Eastern business hours for client calls.
- Be skeptical of reported results and willing to use holdouts to test performance.
Responsibilities
- Own a set of DTC accounts as strategist, media buyer, and the client's direct point of contact.
- Audit account structure, keywords and search terms, negatives, bidding strategies, impression share, feeds, landing pages, audiences, and conversion tracking before making changes.
- Present account findings to clients and explain results, plans, and strategic decisions.
- Manage brand and non-brand campaigns separately and report their performance separately.
- Assess Performance Max performance, including branded and incremental volume.
- Audit auto-applied recommendations, assets, and sitelinks on a schedule.
- Manage Merchant Center and product feeds, including product titles, disapprovals, and promotions.
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.
- Diagnose and address bottlenecks in creative, offers, AOV, landing pages, checkout, and tracking.
- Build landing pages, scripts, and reporting as needed to address account constraints.
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