Director, Consumer Communications & Social Media
New
J
JobgetherMental healthcare
Based in the United StatesFull-TimeDirector
SalaryCompetitive annual salary ranging from $212,000 to $265,000. Equity compensation, providing meaningful ownership opportunities.
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Job Details
- Experience
- 10+ years of professional experience in consumer communications, public relations, brand communications, or a closely related field; at least 3 years of in-house leadership experience
- Required Skills
- LLM
Requirements
- 10+ years of professional experience in consumer communications, public relations, brand communications, or a closely related field.
- At least 3 years of in-house leadership experience managing, mentoring, and developing teams.
- Experience building a consumer communications, public relations, or brand function from the ground up.
- Strong media relations expertise and established relationships with journalists and reporters at relevant consumer publications and media outlets.
- Experience developing earned media strategies and managing external communications or public relations agencies.
- Experience leading or closely partnering with organic social media and content marketing teams.
- Ability to develop social media strategies, select channels, create engaging content, and drive audience growth.
- Ability to translate research, analytics, and complex information into accessible consumer narratives.
- Understanding of content marketing and digital distribution across blogs, YouTube, newsletters, and emerging digital channels.
- Familiarity with search optimization, digital discoverability, large language models, and AI-powered tools.
- Ability to combine strategic leadership with hands-on execution in a fast-paced environment.
- Experience in mental healthcare, behavioral health, healthcare, or another regulated industry is an advantage.
Responsibilities
- Develop and lead the consumer communications and social media function, setting its strategy, processes, priorities, and long-term vision.
- Define and execute consumer communications and earned media strategies across relevant media outlets and cultural conversations.
- Build relationships with journalists, reporters, and consumer media contacts, and manage external public relations agency partnerships.
- Work with research and analytics teams to turn insights, research findings, and industry data into consumer-facing content.
- Develop content distribution strategies across earned, owned, and social media channels.
- Build and lead the organic social media team, setting channel priorities and platform-specific strategies.
- Oversee content marketing across blogs, YouTube, newsletters, and other digital channels.
- Monitor cultural trends, industry developments, and public conversations to identify opportunities for brand participation.
- Lead, mentor, and develop the team while contributing to content creation and day-to-day communications work.
- Measure and optimize media coverage, share of voice, audience engagement, brand awareness, and content effectiveness.
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