Senior Strategic Account Marketing Lead
M
MISUMI AmericasManufacturing solutions
Remote - USAFull-TimeLead
Salary130,000 - 160,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years of B2B marketing experience
- Required Skills
- SalesforceCRM
Requirements
- Have 8+ years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or a related revenue-marketing role.
- Have experience partnering directly with enterprise, strategic, or key-account sellers on account plans tied to pipeline, opportunity progression, and revenue.
- Demonstrate experience executing integrated campaigns across high-touch and digital channels.
- Have a track record of taking programs from insight and strategy through execution, optimization, and performance reporting.
- Apply commercial judgment when prioritizing accounts by revenue opportunity, sales priorities, and expected return on investment.
- Be confident representing Marketing in seller and customer conversations, including onsite engagements.
- Lead cross-functional projects by writing briefs, aligning stakeholders, building workback plans, and resolving ambiguity.
- Use CRM, marketing automation, account engagement, and intent data to inform decisions and measure results; Salesforce and Marketo experience are strongly preferred.
- Have strong written, verbal, and presentation communication skills.
- Be able to travel up to 25% within the U.S.
- Preferred: experience marketing to complex B2B buying groups in a technical, industrial, manufacturing, or supply-chain environment.
- Preferred: experience with ABM platforms, intent-data tools, audience development, and account-level reporting.
- Preferred: experience producing or supporting executive programs, customer workshops, lunch-and-learns, field events, or direct-mail and gifting programs.
- A bachelor's degree or equivalent practical experience is preferred.
Responsibilities
- Partner with Account Executives and sales leaders on account priorities, opportunities, risks, and next steps.
- Translate account plans, buyer insights, intent signals, and opportunity data into account-growth strategies and quarterly activation plans.
- Plan, orchestrate, and execute 1:1, 1:few, and 1:many account marketing programs.
- Select and deliver high-touch and scalable tactics, including customer visits, events, direct mail, targeted outreach, and digital nurture.
- Coordinate with marketing teams, Sales Development, and external vendors to deliver cohesive campaigns.
- Develop sales enablement materials, messaging, outreach guidance, templates, and follow-up plans.
- Manage program budgets and vendors; test, optimize, reallocate, or scale account plays based on results.
- Use Salesforce, Marketo, Reachdesk, Sigma, and available account signals to prioritize investment and measure impact.
- Share account-level results and recommendations with Sales and Marketing and turn successful plays into repeatable programs.
- Travel to customer offices, company and industry events, and internal meetings when in-person engagement supports account goals.
View Full Description & ApplyYou'll be redirected to the employer's site
