Senior Product Manager, Member Growth

New

Wider CircleHealthcare technology

Georgia, United States. Ohio, United States. Texas, United States. Arizona, United States. New Mexico, United StatesFull-TimeSenior

SalaryPerformance-based incentive bonuses

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Job Details

Have 4+ years in product roles owning growth funnels end to end.
Have experience building lead-to-enrollment automation in healthcare; experience with AI or voice agents is preferred.
Have strong data skills, including defining metrics, conducting SQL analysis, and reasoning about CAC and ROAS.
Have experience running A/B tests in a product growth setting.
Be comfortable building with AI, shipping small, and iterating.
Be able to work credibly with executives, frontline call center staff, and field teams.
Medicare, Medicaid, D-SNP, or duals experience is preferred.
Experience with products combining digital tools and human-delivered services is preferred.
Lifecycle or product marketing experience is preferred.
Experience being held to enrollment or revenue goals is preferred.

Own the funnel from lead through live contact, visit scheduling and completion, enrollment, and billing.
Set strategy for acquisition, activation, and re-engagement.
Build marketing automation and AI-driven outreach using voice, SMS, and nurture to qualify leads and book visits.
Unify the member journey across channels and new partners, and integrate it with the care platform.
Run experiments with operations, marketing, engineering, and data teams; review results weekly and decide whether to continue, change, or stop.
Shape member offers and messaging with marketing and agencies, and segment outreach by plan, channel, and member group.
Track conversion and CAC by channel, maintain a weekly scorecard, and advise leadership on top-of-funnel growth.
Work with the compliance lead to follow TCPA and health plan marketing rules.

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