- Own the funnel from lead through live contact, visit scheduling and completion, enrollment, and billing.
- Set strategy for acquisition, activation, and re-engagement.
- Build marketing automation and AI-driven outreach using voice, SMS, and nurture to qualify leads and book visits.
- Unify the member journey across channels and new partners, and integrate it with the care platform.
- Run experiments with operations, marketing, engineering, and data teams; review results weekly and decide whether to continue, change, or stop.
- Shape member offers and messaging with marketing and agencies, and segment outreach by plan, channel, and member group.
- Track conversion and CAC by channel, maintain a weekly scorecard, and advise leadership on top-of-funnel growth.
- Work with the compliance lead to follow TCPA and health plan marketing rules.
SQLProduct ManagementA/B testing