Storytelling and Narrative Lead
J
JobgetherTechnology marketing
Based in United KingdomFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- At least 5 years of experience in content marketing or a related field; at least 2 years of experience in a management or team leadership position.
- Required Skills
- Project ManagementSEO
Requirements
- At least 5 years of experience in content marketing or a related field, preferably within technology companies.
- At least 2 years of experience in a management or team leadership position.
- A strong portfolio demonstrating authoritative, engaging, and high-quality written content.
- Practical knowledge of SEO and GEO, including relevant tools and SEO-driven content planning.
- Project management skills, including building efficient content production workflows and improving content reuse.
- Experience coaching writers and developing their storytelling, editorial, and narrative skills.
- Organizational and analytical abilities, including experience with KPIs, performance reporting, and capacity planning.
- Ability to collaborate across content, marketing, product, brand, and engineering teams.
- A bachelor's degree in marketing, communications, or a relevant discipline.
- A strong interest in technology, open-source software, and the use of technology in marketing.
- A proactive problem-solving mindset and ability to take ownership of challenges and drive projects through to completion.
- Attention to detail and commitment to quality, accuracy, and high editorial standards, with flexibility to adapt to changing priorities.
Responsibilities
- Develop and execute a content strategy aligned with business objectives, brand positioning, SEO, and marketing priorities.
- Lead, manage, and coach the content marketing team, developing storytelling and narrative skills.
- Own the end-to-end content calendar and coordinate content production workflows.
- Maintain content quality, accuracy, consistency, and brand alignment across channels.
- Collaborate with web and growth engineering teams to optimize content for search engines and AI-driven discovery platforms.
- Apply SEO and generative engine optimization strategies to improve content visibility, relevance, and performance.
- Facilitate quarterly content planning with content specialists, product management, and marketing stakeholders.
- Monitor content performance indicators, analyze results, and identify opportunities for improvement.
- Align messaging across marketing, product, and brand teams for integrated campaigns.
- Improve content production and reuse processes through experimentation, automation, and capacity planning.
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