Group Director, Strategy (Engagement)
New
P
Princeton10Healthcare marketing
Fully remote candidates in the United States, Preference for EST / CST availability.Full-TimeDirector
Salary$180,000 - $210,000 a year
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Job Details
- Experience
- 10+ years of experience in a healthcare marketing agency
- Required Skills
- People ManagementMarket Research
Requirements
- Have 10+ years of experience in a healthcare marketing agency.
- Have progressive experience guiding US client strategies.
- Have proven experience managing and developing people.
- Have experience across both HCP and patient (DTC) audiences.
- Have US pharma experience.
- Have pitch experience.
- Bring deep engagement strategy expertise and a solid grounding in brand strategy.
- Connect engagement and brand strategy in actionable client recommendations.
- Build trusted client relationships, listen carefully, and challenge assumptions constructively while keeping work moving forward.
- Have strong analytical skills and the ability to interpret market data and trends.
- Be able to make complicated information simple and impactful.
- Social and communications strategy experience is a plus.
Responsibilities
- Lead, coach, and develop a team of strategists by setting expectations, providing regular feedback, and growing talent.
- Partner with client service leads to develop knowledge of assigned clients' businesses and strategic communication needs.
- Lead client annual brand planning, including workshops, plan development, external partner collaboration, and tactical ideation.
- Set engagement strategy for client work and ensure tactics align with strategic imperatives.
- Guide development of creative briefs and tactical or project briefs, ensuring each has a clear goal and strategy.
- Work with creative teams and client media agencies to shape how ideas are expressed across channels.
- Play a leading strategic role in new business, including pitch development and presentations.
- Shape client market research by framing questions, guiding screeners and discussion guides, interpreting evidence, and recommending strategy changes.
- Monitor the competitive marketplace and partner with medical strategy, creative, and social teams on new channels and engagement opportunities.
- Share inspirational content and broaden team thinking.
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