Financial Analysis Manager - Marketing Finance
New
Location: United States; Workplace: RemoteFull-TimeManager
SalaryIn the United States, the base salary for this role ranges from $110,000 to $183,000. In addition to base salary, we offer additional compensation including bonus eligibility
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Job Details
- Experience
- 5+ years of experience in FP&A, Strategic Finance, or related finance roles.
- Required Skills
- Microsoft Power BISAPNetSuite
Requirements
- Bachelor's degree in Finance, Accounting, Business, or a related field.
- 5+ years of experience in FP&A, Strategic Finance, or related finance roles.
- Strong financial modeling, forecasting, and analytical skills.
- Experience supporting Marketing or GTM functions.
- Proficiency with ERP systems and FP&A platforms such as SAP, NetSuite, Adaptive, or Anaplan.
- Experience analyzing pipeline, bookings, funnel conversion, demand generation performance, and other topline growth metrics is preferred.
- Power BI proficiency and experience with business intelligence tools are preferred.
- Experience collaborating with BI and Data Analytics teams is preferred.
- Experience leveraging AI-enabled technologies to enhance finance processes and insights is preferred.
- Ability to connect financial metrics to business drivers and translate insights into action.
- Ability to collaborate cross-functionally and drive organizational alignment.
- Excellent communication and executive presentation skills.
Responsibilities
- Lead annual planning, budgeting, forecasting, and monthly financial reporting for the Marketing organization.
- Analyze marketing-driven pipeline, bookings, conversion rates, and topline growth metrics against plan.
- Partner with Marketing and Sales Operations to improve visibility into funnel health, campaign impact, pipeline quality, and conversion performance.
- Monitor funnel progression across lead generation, MQLs, SQLs, opportunities, pipeline creation, velocity, and conversion rates.
- Identify funnel gaps, leakage points, and performance trends to assess marketing program impact.
- Evaluate investments, spending priorities, business cases, and resource allocation with Marketing leaders.
- Analyze marketing spend, performance trends, and ROI to identify efficiency and growth opportunities.
- Develop financial models, scenario analyses, and executive reporting for strategic initiatives and decision-making.
- Improve forecasting accuracy, investment visibility, and the connection between marketing spend and growth outcomes.
- Partner across Finance and Marketing to implement AI-driven solutions that improve decisions, automate processes, and enhance data insights.
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