Director of B2B Marketing
New
J
JobgetherB2B marketing
Based in SloveniaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- At least 10 years of B2B marketing experience
- Required Skills
- SEO
Requirements
- At least 10 years of B2B marketing experience.
- Significant experience working in an agency environment.
- Expertise developing and managing integrated, multi-channel paid and organic marketing strategies.
- Knowledge of paid search, paid social, display campaigns, and retargeting.
- Understanding of B2B buyer journeys, demand generation, lead generation, conversion strategies, and marketing funnels.
- Experience managing B2B client relationships and advising senior-level stakeholders.
- Ability to interpret campaign performance and turn data into business recommendations.
- Experience managing marketing budgets and making channel, investment, and spend-allocation decisions.
- Strong communication, presentation, and relationship-building skills.
- Strategic and creative thinking, with a hands-on approach to marketing execution.
- Organizational and project management skills to oversee multiple clients, priorities, and campaigns.
- Ability to collaborate with multidisciplinary teams in a fully remote environment.
Responsibilities
- Serve as a senior strategic marketing partner and adviser to a portfolio of B2B clients.
- Develop integrated marketing strategies and plans aligned with client objectives, audiences, and growth priorities.
- Translate business goals into channel strategies, campaigns, performance indicators, and measurement frameworks.
- Lead paid and organic strategies across paid search, paid social, display, retargeting, GEO, SEO, content, and organic social.
- Coordinate specialists and external vendors to deliver integrated campaigns.
- Establish and monitor KPIs for lead generation, conversion, revenue, and broader business outcomes.
- Analyze performance and use data to guide budgets, targeting, messaging, content, and channel mix.
- Present strategic recommendations, campaign results, and performance insights to client executives.
- Provide direction to cross-functional teams and contribute to proposals, pitches, and client presentations.
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